PHX Design Week 2015:
How to Be a Design-Driven Company
Teaching emerging design leaders the skills to lead organizational change.
Demonstrated Competencies:
Workshops & Conferences
Year Completed:
2015
Event:
Phoenix Design Week Method + Madness Conference
Presentation Format:
45-Min. Breakout Session
The Story
My team and I over the years have made an effort to provide training, knowledge, and insights back to the design community whenever we can in both Arizona and Utah. Following a sold-out workshop at the 2013 Phoenix Design Week (the only workshop to do so that year), we were again invited back to present in 2015 during the main Method + Madness conference. I was on a big design-thinking kick at the time, especially after reading this Harvard Business Review article and wanted to explore what the keys were to becoming a successful design-driven company. As luck would have it I was creating a presentation based on several months of research and iteration that was just about finished entitled “Success in the 21st Century: How to Be a Design-Driven Company.”
In my presentation, I contend that there are four criteria that pave the way for a company to make the leap to becoming design-driven:
- Understands the symbiotic relationship between a great CX and LTV and leverages design to drive outcomes
- Leverages design-thinking throughout the organization; not just in digital design
- Design leaders at executive/senior management level
- Employs a company-wide system for measurement and design operations
You can read more about my thoughts and the steps to build organizational change in the deck below.
