Using Gaming to Drive Breakthrough Engagement for an Unlikely Client

One of the Top 5 Highest Performing Flash Ads of 2008.

Demonstrated Competencies:

Branding & Advertising

Year Completed:

2008

Technical Specs:

Programmed in AS2 using keyboard movement, hit detection, random range movement and other game mechanics on PointRoll’s Ad Platform

Objective

Create a unique, interactive sports game as a vehicle to provide men with free samples of Levitra

The Brief Story

Let’s be honest...ED medication ads are the butt of a lot of cocktail party jokes. They’re pretty cheesy and sometimes take themselves way too seriously. The creative team wanted to do something different to attract attention for the newly approved Levitra. As part of a larger, sports-themed campaign we created two “fixed outcome” games - Football and Golf. Both were huge engagement successes being named as Top 5 Performing Ads of the year from Google’s DoubleClick with over 50% engagement per impression (industry avg. 2-10%)!